How to create powerful and effective intentions


An intention is a guiding principle for how you want to be, live, and show up in the world. It can increase accountability, help you understand yourself on a deeper level, and reinforce your belief in your own potential.

An intention shouldn’t be confused with a goal—it’s not something you attach an expectation or evaluation to. It’s just something you want to align with in your life. It’s an aim, a purpose, or attitude you’d be proud to commit to. Setting an intention is the first step in embodying that which you want. Especially in meditation, if you’re focusing your mind on a specific intention, you are bringing it to your focused mind and your thoughts.

How to set an intention

Good intention statements are typically brief, clear and inspiring. Your intention should be closely tied to your personal thoughts, values and perspective on life and often make reference to a new way of being rather than just a specific goal.

An intention statement is essentially a written expression of your intention. When you write something down, it forces you to reflect on how to express it. Similarly, it gives you the ability to explore what you really mean.


Be positive

Any effective intention is on what you want, not on the things you want to change from your life. For example, if you’re thinking about finances you might be tempted to phrase that as “I will be rid of debt” or “I will no longer worry about money”. However, better ways to phrase intentional statements like these include: “I am financially abundant.” or “I have all the money I need.”

Write As If It Is Happening Now

If you’ve already read about the Law of Attraction, you’ll be familiar with the concept of scripting. The basic idea is that if you speak and act as though you already have what you want, so that it’s easier for you to actually attain that thing. Applying this to intention statements, you will benefit from using words like “am”, “can” and “feel”, avoiding words like “will”.

Examples of good intentions that take this tip into consideration include: “I am confident and strong.”, “I am happy”, “My life is filled with love.”

Here are some prompts to help you get started in forming your own intentions:

  • What matters most to you?

  • What would you like to build, create, or nurture in your life?

  • What would you like to let go of?

  • Who would you like to forgive in your life?

  • How do you feel when you are your happiest self?

  • What makes you proud?

  • What word(s) would you like to align yourself with?

  • What fears would you like to release?

  • What are you grateful for?

How often should we set intentions?

We suggest setting monthly intentions (with the new moon is perfect timing), and then taking the time to remind yourself of your intentions daily. Create a habit of reviewing your intentions by setting a reminder in your calendar, re-reading them during your daily journalling or repeat them when you’re meditating.